In 3 easy steps, you can help your families select the best protection for their loved one.
Why simpliFi?
We know from research that 78% of families do not know the difference between a burial vault and a grave box. After learning the difference between a grave box and a burial vault, only 17% choose a grave box. When presented with information, families are choosing what is right for them.
What is the right way to present the information? Over the years, we’ve tried many different presentations and have encountered countless more. SimpliFi is the distillation of what we know works.
Simplify has proven results
Wilbert Funeral Services conducted a 2 month pilot study with funeral homes that were already doing better than the industry average of 50% lined vs 50% unlined Outer Burial Container sales. SimpliFi improved upon their already solid sales mix.
What does this mean? Families were choosing the product that meant the most to them. It isn’t about selling, it’s about providing good information and letting families make the choice that works for them.
“SimpliFi is working extremely well and is much more simpler! We have seen families choose a vault who we feel would have otherwise gone with a graveliner.”
— Philip Zehms, General Manager & Funeral Director, Terrace Park Funeral Home & Cemetery, Kansas City, MO
3 Simple Steps
Step 1: Introduction
Let’s discuss the Outer Burial Container selection.
“To help with this I would like to share this graphic (Outer Burial Container Choices) that along with a short video will help you understand the function of an outer burial container.”
Step 2: Play the Video
Play the video, keep the graphic in front of the family.
Step 3: Ask and Answer Questions
“Do you think you would like a protective burial vault or an unlined grave box?”
If the family’s choice is an unlined grave box -
“I want to make sure you understand an unlined grave box is not water resistant. Do you have any questions about the limited protection a grave box offers?
Understanding that you selected an unlined grave box, I just need your signature to acknowledge you understand the unlined grave box is not water resistant nor warrented.”
If family’s choice is a Burial Vault
“Would you like to discuss how we can personalize the vault to make it a Treasured Tribute to you __________________?
Which Burial Vault and Personalization were you considering?”
Present the Graphic
The table graphic serves as a guide and reminder of what’s in the video.
Play the video
The video explains the function of the burial vault, differences between lined and unlined outer burial containers and presents personalization options.
Answer Questions
Utilize the simpliFi script, and download the guide below on handling common objections.
Downloads
Handling Concerns.
Wilbert has scripts to address the most common objections and concerns families present to funeral professionals.
Outer Burial Container Acknowledgement Form.
This is a blank form families sign when they choose an unlined Outer Burial Container.
Download the Video
Worried about your internet connection? Click the button below to download the video for your device.
Need Help? Have a suggestion?
If you need more printed materials to support your OBC presentations or have a suggestion to improve this website, please let us know!